Last week I did a quick and dirty analysis of Hero Kids sales per day of the week to try to work out which day is best to release a new product (the answer is Thursday):
I’ve been dreading doing deeper analysis of sales per year, but I finally pulled out my finger to graph Hero Kids sales per week across the eight (EIGHT!) years since the game’s launch:
As you can see, Hero Kids started modestly, but I continued to support it with six additional expansions across its first year, and it gradually built its audience.
I think that there were a few step-changes across the life of Hero Kids:
- Around the middle of 2013, I released a series of Adventures and Hero expansions over four-ish months. These seemed to build on each other.
- In December 2013, Hero Kids was the headliner in a Friends And Family Bundle of Holding. This – miraculously – was blogged and tweeted by Wil Wheaton, which gave a large boost (http://wilwheaton.net/2013/12/rpgs-to-play-with-your-kids/).
- In November 2014, DriveThruRPG launched its first annual Teach Your Kids to Game Week promotion, again headlined by Hero Kids.
I consider Hero Kids an evergreen product, so I plan to keep supporting it indefinitely. Each new product I release goes into the Complete PDF Bundle, improving the bundle’s overall value. And I also send out free copies of each new product to people who have already purchased the Complete PDF Bundle.